I'm a lurker member of a forum for digital publishers. I keep up on what they discuss by way of emails from a Google Group. I have only commented to the group twice in about a year and a half because I generally don't know much about what they are talking about since I am not as big an ebook publisher as most of the other members and I don't feel as smart as most of them on most topics that they discuss. The first time I spoke up in the group was to suggest to some members that they call off the hysterical lynch-mob mentality over that douche in Colorado with the stupid pedophile book on Amazon (that no one would ever have heard of were it not for internet echo chambers). The second time I commented was just a little while ago this evening. This is what I said in response to a thread of comments that seemed overwhelmingly of the "AMAZON IS THE DEVILLL" and "PEOPLE ARE STEALING OUR STUFF" bent:
What about the possibility that lending could attract new readers that you don't have now to buy new titles? That's exactly how it works with print books. Nearly every author that I have gotten excited about and bought books from is one that I learned about because someone lent me a copy of a print book that that they liked or I read something cool that I got from the library and then ended up buying my own copy or buying other titles by the same writer. Or bought a used copy of something and then later bought new stuff from the same author. This is especially true of some of the more obscure and unknown stuff.