Thursday, December 18, 2008

MAG UPDATE: Print and circulation

I am hashing through some tedious technical details involving the PDF format, embedded fonts, print-on-demand, blah, blah, blah...but I think I'm close on all that, and should have some news on the actual cost and method of distribution of the print edition shortly. I am also thinking pretty hard about ways to increase the overall circulation of the zine in a possibly more rapid manner than I had originally imagined.  Yeah, right now, the real paid-for, in-the-bag circulation of the debut issue is fairly small, but I am contemplating using that first issue as a promotional piece in some kind of larger-scale push to get word out faster than it might happen otherwise. I recently read (in the intro to the Gardner Dozois-edited 25th edition of The Year's Best Science Fiction) that the print circulations of the real titans of the sf magazine world are really pretty small, well under thirty thousand copies each for Asimov's, Analog, and F&SF. I don't what I expected: it's not like a lot of people even read period much less read sf fiction periodicals.  But still, that doesn't seem like such a big audience as far as the logistics of reaching it.  I don't know yet, but I think I may find a way to distribute the non-print edition of #1 much further and wider than I was originally picturing.

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